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    • How Consumer Ethnocentrism Can Predict Consumer Preferences 

      Maison, Dominika; Ardi, Rahkman; Yulianto, Jony Eko; Rembulan, Cicilia Larasati (Polish Academy of Sciences, 2018-07-31)
      Consumer ethnocentrism is a concept defined as a consequent and conscious preference for local products over foreign, usually measured by using CETSCALE (Shimp & Sharma, 1987). Besides its popularity, this scale is criticized ...