Browsing Lecture Papers by Subject "New wave marketing, top brand index, log penjualan, ratio bisnis dan net profit margin"
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MEMBANGUN STRATEGI “LOW BUDGET HIGH IMPACT” di Era New Wave Marketing Kajian atas Perusahaan-Perusahaan Top Brand 2000-2007 (Universitas Prasetiya Mulya, 2021)The purpose of this research is to test a new wave marketing phenomena: low budget, high impact marketing. This research uses enterprises which continuously get Top Brand from 2000 to 2007 as a population. Sampling selection ...