Browsing Lecture Papers by Subject "word of mouth, sales promotion, service industry, purchasing decision"
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THE EFFECTS OF WORD OF MOUTH AND SALES PROMOTION ON PURCHASING DECISION FOR DREAMLAND DECORATION
(Universitas Ciputra Surabaya, 2018)Business development in Indonesia grows rapidly, especially in trade and service field. Due to the economy growth, service industry must be more creative and innovative in creating products, one of them is decoration ...