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THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND CREDITABILITY TOWARD PURCHASE INTENTION USING MODERATING CUSTOMER ATTITUDE IN INDONESIAN CONSUMERS OF GOJEK ONLINE PUBLIC TRANSPORTATION SYSTEM

Dewi, Grace Citra; Gosal, Gladys Greselda; Teofilus; Sutanto, J.E.; Purwono, Bambang Sugiyono Agus (LPPM STIE AAS SURAKARTA, 2023)

Social media marketing has turned into a significant part of digital marketing techniques for brands and organizations. Utilizing the force of social media necessitates that you keep awake to date with its steadily ...

NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE

Utami, Ch. Whidya; Teofilus; Somawiharja, Yohannes; Tanan, Antonius; Salsabila, Aisyah; Ernantyo, Yosef Evandro; Tsai, Chia Han (Universitas Brawijaya, 2022)

With the rise of the sustainable lifestyle movement, the Javanese people are becoming more aware of the need to buy environmentally friendly products, especially cosmetics. The facts in the field show that the company’s ...