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Understanding the Effect of Social Media Marketing on Purchase Intention : A Value-Based Adoption Model
(Unnes Journals, 2022)
The rapid use of social media has skyrocketed over the past decade all over the world, including in
Indonesia. Organizations can significantly benefit by utilizing social media as an integral part of their
marketing ...
ANALYSISPURCHASE INTENTION OF MEN'S SKINCARE: THE ROLE OF CONTENT MARKETING, PRODUCT INNOVATION, AND PERCEIVED VALUE AS PREDICTORS
(SEKOLAH TINGGI ILMU EKONOMI SULTAN AGUNG, 2024)
In an increasingly advanced digital era, content marketing has become an important tool for reaching consumers and building strong relationships with them. Informative, relevant and interesting content can increase consumer ...