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    Understanding the Effect of Social Media Marketing on Purchase Intention : A Value-Based Adoption Model 

    Vidyanata, Deandra (Unnes Journals, 2022)
    The rapid use of social media has skyrocketed over the past decade all over the world, including in Indonesia. Organizations can significantly benefit by utilizing social media as an integral part of their marketing ...
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    ANALYSISPURCHASE INTENTION OF MEN'S SKINCARE: THE ROLE OF CONTENT MARKETING, PRODUCT INNOVATION, AND PERCEIVED VALUE AS PREDICTORS 

    Vidyanata, Deandra; Kusuma, Rr. Chusnu Syarifa Diah; Septiani, Emilia; Rane, Melvin Krisdiana Djami (SEKOLAH TINGGI ILMU EKONOMI SULTAN AGUNG, 2024)
    In an increasingly advanced digital era, content marketing has become an important tool for reaching consumers and building strong relationships with them. Informative, relevant and interesting content can increase consumer ...

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    »»» UC Town CitraLand, Surabaya - Indonesia 60219 «««
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    Author
    Vidyanata, Deandra (2)
    Kusuma, Rr. Chusnu Syarifa Diah (1)Rane, Melvin Krisdiana Djami (1)Septiani, Emilia (1)SubjectPerceived Value (2)
    Purchase Intention (2)
    Content Marketing (1)Product Innovation (1)Social Media Marketing (1)Value-Based Adoption Model (1)... View MoreDate Issued2022 (1)2024 (1)Has File(s)Yes (2)

    Copyright©  2017 - LPPM & Library Of Universitas Ciputra
    »»» UC Town CitraLand, Surabaya - Indonesia 60219 «««
    Powered by : FreeBSD | DSpace | Atmire