This study aimed to determine the effect of brand image and product quality on the interest in purchasing Porkball products. The variables studied in this research were brand image variable (X1) and product quality variable ...

National chilli production and consumption continue to increase steadily. This then creates business opportunities to be able to produce processed products from chili, one of which is the product of Dapoer Kuno’s sauce.This ...

Business in the field of food had the potential and benefits to be developed because it was play an important role in the equalization of business in Indonesia, and was able to absorb the most labor force, so it required ...

Purpose: This study discusses the phenomenon of the uncertain sustainability of SMEs in developing countries. SMEs face various challenges in the dynamics of a competitive environment, which threaten their growth and ...

The research which entitled "The Impact of Product Variation, Product Quality, and Service Quality on Purchase Decision of Ko-Kopian Products" has three objectives, that is, (1) knowing the impact of product variations ...

Purchase Decision is the selection of various alternatives in accordance with certain interests by establishing an option that is considered the most profitable for consumers. Therefore this research was conducted to ...

This research entitled "The influence of product quality, service quality, and location on customer loyalty at Depot Wakik Gresik" has four objectives, namely: (1) To find out what effect product quality has on customer ...

This research was conducted to examine and discuss how hedonis shopping motivation, price discount, and product quality can affect impulsive buying at H&M Pakuwon Mall Surabaya. This study used quantitative research methods ...

This research investigates the relationship among product quality, service quality, perceived value, customer satisfaction, and behavior intentions. Previous research were identified from the literature review to propose ...