The rapid use of social media has skyrocketed over the past decade all over the world, including in Indonesia. Organizations can significantly benefit by utilizing social media as an integral part of their marketing ...

Business in the field of food had the potential and benefits to be developed because it was play an important role in the equalization of business in Indonesia, and was able to absorb the most labor force, so it required ...

Social media marketing has turned into a significant part of digital marketing techniques for brands and organizations. Utilizing the force of social media necessitates that you keep awake to date with its steadily ...

The trend towards health product marketing to increase public attention to health values increased during the COVID 19 pandemic. Healthy sanitization is now a more integrated solution to hand washing in Indonesian culture ...

With the rise of the sustainable lifestyle movement, the Javanese people are becoming more aware of the need to buy environmentally friendly products, especially cosmetics. The facts in the field show that the company’s ...

Pertumbuhan ritel baru di Indonesia semakin meningkat. Hal ini mengakibatkan peningkatan intensitas persaingan pasar. Sebuah toko harus terus berinovasi menciptakan store image yang bagus untuk dapat menghadapi persaingan ...

An advertisement must pay attention to the concepts and strategies in advertising because the use of this endorser can be a double-edged knife for the brand. In the vampire effect phenomenon, celebrity endorsers can ...

Heaven Scent is a business engaged in the perfumery industry and was established in 2021. Various marketing efforts made by Heaven Scent are promotions using influencer marketing and viral marketing. This study was conducted ...

MSMEs in Surabaya City are business sectors in the city of Surabaya which are categorized into two fields, namely: food and non-food fields. The study used three variables including: personal branding variables, purchase ...