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The Influence of Student-Centered Learning in Teaching Budgeting to Student Entrepreneurial Profile in Ciputra University
(2015-08-28)
Students, the future generation, are the backbone of each nation. Consequently, these students are also the ones controlling their countries economics and business in the coming days. One of determining factors for success ...
ENTREPRENEURIAL INTENTION DITINJAU DARI ENTREPRENEURIAL MOTIVATION DAN EDUCATION MAHASISWA MANAJEMEN UNIVERSITAS CIPUTRA
(Universitas Katolik Darma Cendika Surabaya, 2016-07-31)
Penelitian ini bertujuan untuk mengetahui pengaruh dari entrepreneurial motivation dan entrepreneurship education terhadap entrepreneurial intention pada Fakultas Manajemen Bisnis Universitas Ciputra. Sampel yang digunakan ...
Effect Event, Word of Mouth, Direct Marketing on Purchase Decision Le-Fluffy Dessert
(Universitas Ciputra, 2017-04-28)
Le-Fluffy Dessert is a food and beverage company that offers pudding and milk made from soy and milk without preservatives. This study aims to determine the influence of events, word of mouth, direct marketing on purchasing ...
The Influence of Manager's Entrepreneurial Attitude and Manager's Entrepreneurial Competence on Organizational Performance of Small and Medium Entreprises (SMEs)
(Universitas Ciputra, 2017-09-19)
This study aims to test the influence of manager’s entrepreneurial attitude and manager’s entrepreneurial competence on organizational performance of Small and Medium Enterprises (SMEs). SMEs are highlighted for their fame ...
The Effect of Entrepreneurial Attitude and Manager's Business Ability on SMEs Organizational Performance
(Universitas Ciputra, 2017-03-22)
This study aims to explain (1) the effect of entrepreneurial attitude of SME managers on SME organizational performance and (2) the effect of business manager’s ability on SME organiza- tional performance. Data are collected ...
Factor Analysis of Ownership Behavior at Family Business: The Case of Indonesia
(International Strategic Management Association, 2018)
There are many family business in Indonesia that cannot survive after the third generation. One of the factors affecting the inability to survive after the third generation can be attributed to process of succession. There ...
Pemanfaatan Promotion Mix pada Peningkatan Brand Awareness Usaha Makmur Jaya
(Fakultas Ekonomi Universitas Katolik Darma Cendika, 2018-01)
Usaha Makmur Jaya has conducted various promotional activities such as direct promotion, advertisement, and exhibition to strengthen Naturalz brand. But in fact, Usaha Makmur Jaya is experiencing low sales due to lack of ...
Pengaruh Personal Selling dan Word of Mouth terhadap Brand Awareness Bisnis Mahasiswa Universitas Ciputra
(STIE IBMT Surabaya, 2017-12)
Brand Awareness pada bisnis yang ada pada mahasiswa khususnya mahasiswa Ciputra kurang begitu dikenal masyarakat. Hal yang mempengaruhi brand awareness diantaranya adalah personal selling dan word of mouth. Bisnis mahasiswa ...
Analysis Factors Professionalism in Family Business
(Society of Interdisciplinary Business Research, 2017-09-30)
Research abounds on the nuances of family business. Our study contributes to the family business literature by showing how professionalism can influence family business. Professionalism refers to the extent that owners ...
How to Motivation Sustain Business Students?
(STIE MAHARDHIKA, 2018-05)
Penelitian ini diadakan dengan tujuan untuk mengetahui eksplorasi motivasi intrinsik dan esktrinsik untuk keberlangsungan bisnis mahasiswa Universitas Ciputra. Penelitian menggunakan pendekatan kualitatif dengan metode ...