and futurization. Die fast grmvmg of information systan make consumers are faced by many informations of brand. I he purposes of this research are what factors are making to exist a brand for consumers mind dominating ...

Abstract- The Supply Chain Management (SCM) has become a potential to increase competitive advantage and improve business performance. The authors analyze the sample using SmartPLS to find the effect of SCM practices ...

The purpose of community empowerment activities is a caring action from the Implementation Team of Ciputra University Surabaya towards the community to increase knowledge and carry out easily with direct practice. These ...

Based on structure of employment status in Province of East Jawa City Area 2005, labor force participation rate in each city area is from 48.70 percent to 53.98 percent, highest in Surabaya City and lowest in Probolinggo ...

The purpose of this research is to test a new wave marketing phenomena: low budget, high impact marketing. This research uses enterprises which continuously get Top Brand from 2000 to 2007 as a population. Sampling selection ...

The Supply Chain Management (SCM) has become a potential to increase competitive advantage and improve business performance. The authors analyze the sample using SmartPLS to find the effect of SCM practices to ...

Purpose – This paper aims to innovate footwear design based on local wisdom using the design by doing method with the Free Hand Pattern technique. Design/methodology/approach – This research was conducted using qualitative ...

Purpose – This paper aims to create a brand strategy for the Indonesia footwear industry using Keller's Brand Equity Model and Critical to Quality Tree Model. Design/methodology/approach - This research was conducted ...

Opuxan is a start-up business company which has been engaged in food and beverage with Teh Teras and Café Teras as its product. The company experienced several variations of products changing from tea bags, bottled tea, ...