The research which entitled "The Impact of Product Variation, Product Quality, and Service Quality on Purchase Decision of Ko-Kopian Products" has three objectives, that is, (1) knowing the impact of product variations ...

Purchase Decision is the selection of various alternatives in accordance with certain interests by establishing an option that is considered the most profitable for consumers. Therefore this research was conducted to ...

This research entitled "The influence of product quality, service quality, and location on customer loyalty at Depot Wakik Gresik" has four objectives, namely: (1) To find out what effect product quality has on customer ...