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HOW TO BUILD PURCHASE INTENTION IN MA MAYO?
(STIE MAHARDHIKA SURABAYA, 2022)
Business in the field of food had the potential and benefits to be developed because it was
play an important role in the equalization of business in Indonesia, and was able to absorb
the most labor force, so it required ...
HOW TO INFLUENCER AND VIRAL MARKETING INCREASE PURCHASE INTENTION
(Sekolah Tinggi Ilmu ekonomi Semarang, 2024)
Heaven Scent is a business engaged in the perfumery industry and was established in 2021. Various marketing efforts made by Heaven Scent are promotions using influencer marketing and viral marketing. This study was conducted ...