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Factors Influencing Purchase Intention of Healthcare Products During the COVID-19 Pandemic: An Empirical Study in Indonesia

HIDAYAT, Sutanto; WIBOWO, Wahyudi; GUNAWAN, Yoan Elisa; DEWI, Grace Citra; WIJAYANINGTYAS, Maranatha (Korea Distribution Science Association, 2021)

The trend towards health product marketing to increase public attention to health values increased during the COVID 19 pandemic. Healthy sanitization is now a more integrated solution to hand washing in Indonesian culture ...