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Understanding the Effect of Social Media Marketing on Purchase Intention : A Value-Based Adoption Model
(Unnes Journals, 2022)
The rapid use of social media has skyrocketed over the past decade all over the world, including in
Indonesia. Organizations can significantly benefit by utilizing social media as an integral part of their
marketing ...
HOW TO BUILD PURCHASE INTENTION IN MA MAYO?
(STIE MAHARDHIKA SURABAYA, 2022)
Business in the field of food had the potential and benefits to be developed because it was
play an important role in the equalization of business in Indonesia, and was able to absorb
the most labor force, so it required ...
NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE
(Universitas Brawijaya, 2022)
With the rise of the sustainable lifestyle movement, the Javanese people are
becoming more aware of the need to buy environmentally friendly products, especially
cosmetics. The facts in the field show that the company’s ...