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    Understanding the Effect of Social Media Marketing on Purchase Intention : A Value-Based Adoption Model 

    Vidyanata, Deandra (Unnes Journals, 2022)
    The rapid use of social media has skyrocketed over the past decade all over the world, including in Indonesia. Organizations can significantly benefit by utilizing social media as an integral part of their marketing ...
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    HOW TO BUILD PURCHASE INTENTION IN MA MAYO? 

    Pangestu, Rudy; Dewi, Liliana (STIE MAHARDHIKA SURABAYA, 2022)
    Business in the field of food had the potential and benefits to be developed because it was play an important role in the equalization of business in Indonesia, and was able to absorb the most labor force, so it required ...
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    NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE 

    Utami, Ch. Whidya; Teofilus; Somawiharja, Yohannes; Tanan, Antonius; Salsabila, Aisyah; Ernantyo, Yosef Evandro; Tsai, Chia Han (Universitas Brawijaya, 2022)
    With the rise of the sustainable lifestyle movement, the Javanese people are becoming more aware of the need to buy environmentally friendly products, especially cosmetics. The facts in the field show that the company’s ...

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    »»» UC Town CitraLand, Surabaya - Indonesia 60219 «««
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    AuthorDewi, Liliana (1)Ernantyo, Yosef Evandro (1)Pangestu, Rudy (1)Salsabila, Aisyah (1)Somawiharja, Yohannes (1)Tanan, Antonius (1)Teofilus (1)Tsai, Chia Han (1)Utami, Ch. Whidya (1)Vidyanata, Deandra (1)Subject
    Purchase Intention (3)
    Brand Image (1)Greenwashing (1)Greenwashing Perception (1)Perceived Value (1)Price (1)Product (1)Product Quality (1)Social Media Marketing (1)Value-Based Adoption Model (1)... View MoreDate Issued
    2022 (3)
    Has File(s)Yes (3)

    Copyright©  2017 - LPPM & Library Of Universitas Ciputra
    »»» UC Town CitraLand, Surabaya - Indonesia 60219 «««
    Powered by : FreeBSD | DSpace | Atmire