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THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND CREDITABILITY TOWARD PURCHASE INTENTION USING MODERATING CUSTOMER ATTITUDE IN INDONESIAN CONSUMERS OF GOJEK ONLINE PUBLIC TRANSPORTATION SYSTEM

Dewi, Grace Citra; Gosal, Gladys Greselda; Teofilus; Sutanto, J.E.; Purwono, Bambang Sugiyono Agus (LPPM STIE AAS SURAKARTA, 2023)

Social media marketing has turned into a significant part of digital marketing techniques for brands and organizations. Utilizing the force of social media necessitates that you keep awake to date with its steadily ...