This study used a qualitative method. Eight people, consumers, competitors, and marketing experts in fashion field, became the key informants of the study. Semi-structured interviews were used as a data ...

Zolid Agung Perkasa company is a company that runs in food & beverageindustry and has been established since February 2, 2015. This company sellsproduct that named PaoPao, that is, the product with a various food menu ...

The purpose of this research is to know the influence of reliability, responsiveness, assurance, and empathy toward customer satisfaction on Flosland. Samples used are 93 respondents, who were Flosland’s customers. This ...

This study aims to understand and to analyze, as well as to structure strategic planning of social media marketing based in visual communication for online clothing brand “Dreamcatcher”. The study is descriptive qualitative ...

This study aims to analyze parents’ socio-economic relationships which include parental education, parental occupation, and parental income towards financial literacy. This study uses a sample of young entrepreneurs, ...

Usaha Makmur Jaya has conducted various promotional activities such as direct promotion, advertisement, and exhibition to strengthen Naturalz brand. But in fact, Usaha Makmur Jaya is experiencing low sales due to lack of ...

Research abounds on the nuances of family business. Our study contributes to the family business literature by showing how professionalism can influence family business. Professionalism refers to the extent that owners ...

In the era of globalization, there are many business opportunities as well as business challenges for companies. Companies have to compete for the best products and services for customers to be able to deliver their value ...

This study aims to test the influence of manager’s entrepreneurial attitude and manager’s entrepreneurial competence on organizational performance of Small and Medium Enterprises (SMEs). SMEs are highlighted for their fame ...

Yayamprek telah melakukan penjualan melalui reseller dan personal selling. Selama dua tahun berjalannya usaha, usaha Yayamprek belum mengalami peningkatan penjualan dan hanya mempunyai 1 reseller dan beberapa konsumen ...