Browsing Lecture Papers International Published Articles by Title
Now showing items 232-251 of 493
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Has the Implementation of Green Marketing been Effectively Worked in Indonesia ?
(Proceeding 12th UBAYA insyma (International annual symposium on management) – 13 March 2014 – ISBN: 978-979-99365-9-2 – Department of Management, Faculty of Business & Economic, Universitas Surabaya, 2015-03-13)Green marketing has been already published and implemented in many countries, including Indonesia. Many forms of green marketing has been proclaimed to society. Nevertheless, not so many people know and understand about ... -
Heart Shaped Box
(Surabaya/Kontemporer/Arsitektur - ISBN: 978-602-99923-1-1 - PT.Imaji Media Pustaka, 2011-12) -
How Consumer Ethnocentrism Can Predict Consumer Preferences
(Polish Academy of Sciences, 2018-07-31)Consumer ethnocentrism is a concept defined as a consequent and conscious preference for local products over foreign, usually measured by using CETSCALE (Shimp & Sharma, 1987). Besides its popularity, this scale is criticized ... -
Identification of Factors Influence Purchase Intention Towards Customers of CV. Aurora Tiga Sinergi
(Universitas Ciputra, 2018-08-30)This study aims to determine the factors that affect the purchase intention towards customers of CV. Aurora Tiga Sinergi. Company used as object in this research is company sales cattle feed product under the brand Livepro. ... -
Identification of Spacial Pattern in Productive House of Pottery Craftsmen
(Research and Technology Transfer Office Bina Nusantara University, 2017-05-29)The research goals were to identify a spacial pattern in craftsmen house and to see its relevance to the social-cultural life of the craftsmen. The existence of domestic and economic activity in craftsmen house creates a ... -
Identifikasi Stres dan Promoting Wellness pada Karyawan di Konveksi X
(Fakultas Psikologi Universitas Katolik Widya Mandala Surabaya, 2015-12-12)Upaya-upaya untuk mempromosikan kesejahteraan psikologis karyawan (promoting occupational wellness) sangatlah penting baik bagi individu maupun organisasi. Sayangnya penelitian tentang UMKM lebih banyak mengkaji tentang ... -
Impact Evaluation of SWM/SPS Dealership System by PT SIS to PT RMBA
(Universitas Ciputra & Universidade da Paz, 2017-09-06)This research is a qualitative research that will evaluate the outcome of the implementation of SWM/SPS System by PT SIS as the principal to PT RMBA as its network. This research will heavily put interview and internal ... -
The Impact of Atmospheric Stimuli of Store On Human Behaviour
(Procedia Behaviour and Social Science, 2012-06-06)This study of how the atmospheric stimuli of stores can affect human behavior (of customers and employees) was divided into two stages. In the first stage, an exploratory research design was used to identify the attributes ... -
The Impact of Interethnic Marital Relation on The Dynamics of Interdependence: A Phenomenological Finding from Javanese and Chinese Couples in Indonesia
(2016-12-01)Javanese and Chinese Indonesians (Tionghoa) ethnicity both emphasize the importance of social harmony in their relations. Does it exist in intermarriage of these two ethnics? The present study describes the existence of ... -
The Impact of Product Quality and Price on the Decision of Consumer Purchase Which Affects the Consumer Repurchase Intention at Pentol Bonbon Company
(The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)In this globalization era, food industry has significantly increased in the last five years. Pentol BonBon is the company which engages in the food sector. The purpose of this research is to examine the influence of the ... -
The Impact of School’s Corporate Cultures on Teacher’s Entrepreneurial Orientation: The Mediating Role of Readiness for Change
(Sprint Investify, 2017-08)The competition between schools in this era of globalization, especially among private schools, requisites entrepreneurial orientation development to private schools context. Many previous studies showed that entrepreneurial ... -
The Impact of Social Media Towards Education In Indonesia
(Proceedings The 13th Annual SEAAIR Conference – 7 October 2013 – ISBN: 978-602-14459-0-7 – Universitas Ciputra Research and Publication Center, 2013-10-07)Recent study states that social networking eats up 3+ hours per day for the average American users. American social net-working users aged 18-64 averagely spend around 3.2 hours daily on Facebook. However, this surprising ... -
The Impacts of The Evaluation of Taste and Packaging on Customers' Buying Decisions on Spikukoe Cakes
(Universitas Ciputra dan STIE Mahardika, 2018-08)One of the cakes favored by Surabaya people is my spiku cake. This study examines the cake with the Spikukoe brand. This study aims to determine the impacts of taste and packaging evaluation on buyer's decisions to buy ... -
The Implementation of Analytic Hierarchy Process on the Selection of Supplier in Start-Up Business: A Case Study
(Universitas Trisakti, Universitas Tarumanegara, Universitas Pasundan, Universitas Atma Jaya, Universitas Bung Hatta, UAI, Universitas Telkom, Universitas Esa Unggul, 2016-09-20)The purpose of this research is to determine the prioritized suppliers according to the criteria made by Batik Canting, a Start-up Business selling Batik Shoes in Surabaya. The process of selection considers multi-criteria ... -
IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY FOR URBAN TOURISM IN SURABAYA
(Universitas Tarumanagara, 2013-11-21)Implementation of corporate social responsibility (CSR) in tourism has not been understood and applied in the Surabaya tourism stakeholders. In general, CSR is applied in the field of education, health and the environment. ... -
THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY OF STARBUCKS COMPANY
(Trisakti University, 2016-09-22)In recent years, company not only focus in the financial performances but also the non-financial orientation that at the end also beneficial for the company. Corporate Social Responsibility (CSR) is an example of a ... -
Implementation of Environmental Communication Strategy in Sociopreneurship Program: 'Klinik Sungai'
(Faculty of Communication Science, Dr. Soetomo University, 2016-07-26)Universitas Ciputra in Surabaya, Indonesia, is famous for its vision and mission in creating excellent entrepreneurs from Indonesia. In lin with its vision, therefore, the University emphasizes entrepreneurship spirit as ... -
An Implementation of Game-Based Learning Using Alice Programming Environment
(International Journal of The Computer, The Internet and Management – Vol.20 No.SP1, 23 February 2012 – ISSN: 0858-7027 – Siam Technology Press., 2012-02-23)The basic of programming is a very crucial competency for bachelor students in Information Technology major. However in reality many students find it difficult to understand the basic principles of programming due to the ... -
Implementation of Innovation Strategies at Peranda Furniture Company in Competition in Banggai Regency
(The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)This study discusses the process being conducted in searching for the right innovation strategies for the company, in order to compete in the company’s region. As a case study, this research is descriptive qualitative one ... -
Implementation of Integrated Information Systems for Small Medium Enterprise
(Universitas Tarumanagara, 2015-11-05)The swift growth of Internet Technology in Indonesia brings variety of new opportunities for small and medium enterprises (SMEs) particularly in business process innovation. Observing the cost of acquisitioning Integrated ...