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    • Corporate Rebranding: A Literature Review 

      Krisprimandoyo, D. Agung (Proceeding The 2nd International Conference on Entrepreneurship (ICOEN) – 28 Agustus 2015 – P.152-165 – ISSN: 2356-3206 – Fakultas Pasca Sarjana Universitas ciputra, 2015-08-28)
      Although the media have frequently reported companies that did rebranding, this phenomenon still receives little attention from academic side. Rebranding, which is defined as the identity changing process, should be ...
    • Local Wisdom For Greenpreneurship as A Solution to Batik Industry in Indonesia 

      Sahertian, Juliuska; Krisprimandoyo, D. Agung; Melinda, Tina; Toreh, Fabio Ricardo (Kunshan University, 2016-11-17)
      The escalation of hand-drawn batik production after receiving the highest reward of Masterpieces of the Oral and Intangible Cultural Heritage of Humanity by UNESCO (United Nations Educational, Scientific and Cultural ...