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    • The Effects of Brands Community and Brand Trust on Brand Loyalty 

      Kristanto, Michael; Melinda, Tina (The 3rd ICOEN 2016 - Book 4 - Universitas Ciputra, 2016-08-22)
      Indonesia is a potential market for two wheel motorcycle riders especially Harley Davidson. Harley Davidson brand has gained the trust of consumers in Indonesia because there is a pride to drive the motor. HD brand trust ...