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    • Pemanfaatan Promotion Mix pada Peningkatan Brand Awareness Usaha Makmur Jaya 

      Dewi, Liliana; Handoko, Evan Hutama (Fakultas Ekonomi Universitas Katolik Darma Cendika, 2018-01)
      Usaha Makmur Jaya has conducted various promotional activities such as direct promotion, advertisement, and exhibition to strengthen Naturalz brand. But in fact, Usaha Makmur Jaya is experiencing low sales due to lack of ...