Browsing Lecture Papers National Published Articles by Subject "Design Thinking, Absorptive Capacity, Covid-19 Market Turbulence, Firm Performance, SME"

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DESIGN THINKING PROCESS IN SME, IS IT STILL POWERFUL IN DEALING WITH THE COVID 19 MARKET TURBULENCE?

Efrata, Tommy C.; Radianto, Wirawan Endro Dwi; Nahar, Faiza Husnayeni (Jurnal Aplikasi Manajemen, 2022)

Studies on SME new product development utilizing the design thinking methodology during the pandemic have received little attention from academics. This study aims to examine how a firm’s new product and performance are ...