Browsing Lecture Papers National Published Articles by Subject "Family Business Brand, Family Firm Identity, Family Firm Image, Family Firm Reputation"
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Analisis Perbedaan Persepsi Family Business Brand Lintas Generasi pada Angkatan VIII Family Business Universitas Ciputra
(Universitas Mercu Buana, 2020-02)enelitian bertujuan untuk menganalisis perbedaan persepsi tiga dimensi family business brand (family firm identity, family firm image, dan family firm reputation) antara incumbent- keluarga, incumbent-non-keluarga, dan ...