Browsing Lecture Papers National Published Articles by Subject "Garment business, Marketing, Marketing Mix, Promotion Mix"
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Plan Determination for Promotion Mix for SKETCH!
(Universitas Ciputra, 2017-09)Sketch! is a garment company which manufactures ready-made clothing meant for middle-class consumers between the age of 16 and 35 years. The promotion mix planning is expected to increase the company’s promotional activities ...