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    • Plan Determination for Promotion Mix for SKETCH! 

      Thiasyura, Honey Gabrielle; Utami, Christina Whidya; Padmalia, Metta (Universitas Ciputra, 2017-09)
      Sketch! is a garment company which manufactures ready-made clothing meant for middle-class consumers between the age of 16 and 35 years. The promotion mix planning is expected to increase the company’s promotional activities ...