Browsing Lecture Papers National Published Articles by Subject "Technology Acceptance Model;"
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THE INFLUENCE OF TECHNOLOGY ACCEPTANCE MODEL (TAM) AND BRAND TRUST TOWARD CONSUMER’S INTENTION TO BUY IN TIKET.COM WITH E-WOM AS A MODERATING VARIABLE
(Journal of Tourism, Culinary, and Entrepreneurship (JTCE), 2022)The growing number of online travel agent in Indonesia, pushed tiket.com to compete in increasing its application brand performance and consumer’s perception. This research uses a quantitative method to test the hypothesis ...