Browsing Lecture Papers National Published Articles by Subject "Technology Acceptance Model; Perceived Usefulness; Perceived Ease of Use; Perceived Risk; Behavioral Intention to Use; OVO"
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PREFERENCE OF STUDENTS USING OVO CASHLESS PRODUCTS AS A PAYMENT FACILITY (STUDY ON FACULTY OF BUSINESS STUDENTS IN SURABAYA CITY)
(Universitas Brawijaya, 2020-09-01)This study was used to determine the acceptance preferences of OVO technology in business faculty students in Surabaya using the TAM theory model (Technology Acceptance Model) that focuses on Perceived Efficacy Factors, ...