Browsing Lecture Papers National Published Articles by Subject "User Loyalty"

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THE IMPACT OF INNOVATION ENGAGEMENT, FUNCTIONAL ENGAGEMENT, EMOTIONAL ENGAGEMENT, AND COMMUNAL ENGAGEMENT ON USER LOYALTY IN SOCIAL MEDIA BANKING INDUSTRY

Pratama, Carolus Calvin Yorisco Putra; Efrata, Tommy C. (PROGRAM STUDI MANAJEMEN, FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS DR. SOETOMO BEKERJASAMA DENGAN INSAN DOKTOR EKONOMI INDONESIA (IDEI), 2023)

The purpose of this study was to investigate the impact of user loyalty in social media banking on innovation engagement, functional engagement, emotional engagement, and communal engagement. With a sample of 223 banking ...