Browsing Lecture Papers National Published Articles by Subject "Utilitarian Shopping Motivation"
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PENGARUH ATRIBUT CAFÉ TERHADAP MOTIF BELANJA HEDONIK MOTIF BELANJA UTULITARIAN DAN LOYALITAS PELANGGAN STARBUCKS COFFEE DI THE SQUARE APARTEMENT SURABAYA
(UNIVERSITAS KRISTEN PETRA SURABAYA, 2014)The research was conducted by questionnaire directly on the object of research is consumer Starbucks Coffee with the criteria that consumers are least within a period of three month make purchase at The Square Apartment. ...