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    • ATRIBUT CELEBRITY ENDORSER TERHADAP MINAT BELI PAKAIAN CUSTOM GS CLOTHING 

      Prambudi, Gavrila Evania; Herdinata, Christian; Dewi, Yuli Kartika (PERFORMA: Jurnal Manajemen dan Start-Up Bisnis, 2020)
      The popularity of celebrity endorser is recently often used as a promotional strategy because it is considered effective in increasing sales. This phenomenon that is familiar is utilized by GS Clothing, a business startup ...