Browsing Lecture Papers National Published Articles by Subject "inactive,"

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Inactive Problem Recognition Perspective in Consumer’s Buying Decision: Study Literature

Prabowo, Rony; Soediro, Moses; Karningsih, Putu Dana; Widodo, Erwin (ICOEN, 2017)

Marketing activities are not just sales or advertising, but are focused on fulfilling the needs and wants of consumers. In the fulfillment of their needs, consumers have different preferences of products or services they ...