Browsing Lecture Papers National Published Articles by Subject "packaging"
Now showing items 1-1 of 1
-
The Relationship Between Sensory Marketing, Packaging, and Purchasing Decisions (a Study of Coffesia's Coffee Product)
(ICOEN, 2020)Demand for coffee is growing, so it is not surprising that sensory marketing is often used to attract the consumer’s attention. This study aimed to determine the relationship between sensory marketing, packaging, and ...