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Pengaruh Brand Experience Terhadap Brand Loyalty Dengan Brand Love Sebagai variabel Mediasi Pada Pengguna Iphone Di Surabaya

Stefany; Padmalia, Metta; Effendy, Junko Alessandro (Derema (Development Research of Management), 2021)

The purpose of this research is to test the effect of brand experience on brand loyalty, brand experience on brand love, brand love on brand loyalty, and brand love in mediating the influence of brand experience on brand ...