The purpose of the research is to determine the effect of promotion mix, namely, advertising, personal selling, and public relations on buying decision. The population of the research included the consumers of Warung Ndeso ...

This study aims to examine the influence of Instagram promotion and product quality on the purchase intention of Bibik Empal. This study employs purposive sampling to select 115 people as samples from the research ...

This research is based on the phenomenon on which the family business has a very small success rate of succession from generation to generation. The purpose of this study is to find out how the succession process in the ...

Tujuan penelitian ini adalah untuk mengetahui pengaruh variabel citra merek, harga, dan kemasan terhadap keputusan pembelian konsumen Nexfood. Jumlah populasi yang digunakan adalah 108 orang yang merupakan konsumen Nexfood. ...