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    THE EFFECTS OF PROMOTION MIX ON CUSTOMERS’ BUYING DECISION 

    Melinda, Tina; Ekky, Adrian (Universitas Ciputra Surabaya, 2019)
    The purpose of the research is to determine the effect of promotion mix, namely, advertising, personal selling, and public relations on buying decision. The population of the research included the consumers of Warung Ndeso ...

    Copyright©  2017 - LPPM & Library Of Universitas Ciputra
    »»» UC Town CitraLand, Surabaya - Indonesia 60219 «««
    Powered by : FreeBSD | DSpace | Atmire
     

     

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    Author
    Ekky, Adrian (1)
    Melinda, Tina (1)
    Subjectadvertising, personal selling, public relations, buying decision (1)... View MoreDate Issued
    2019 (1)
    Has File(s)
    Yes (1)

    Copyright©  2017 - LPPM & Library Of Universitas Ciputra
    »»» UC Town CitraLand, Surabaya - Indonesia 60219 «««
    Powered by : FreeBSD | DSpace | Atmire