Browsing Skripsi, Tesis dan Disertasi by Author "R, Kristanto"

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THE EFFECTS OF PRICE AND PRODUCT QUALITY ON THE PURCHASING DECISION OF KARYA ABADI PRODUCTS

R, Kristanto (Universitas Ciputra Surabaya, 2014)

This study is entitled “The Effect of Price and Product Quality on the Purchasing Decision of Karya Abadi Products.” This study aims to investigate the influence of Price (X1) and Product Quality (X2) on the dependent ...