Browsing Skripsi, Tesis dan Disertasi by Author "Rachman Rosyid, Masadi"
Now showing items 1-1 of 1
-
THE IMPACT OF BRAND IMAGE AND PRICE TOWARDS PURCHASING INTENTION ON HERTURE’S PRODUCTS
Rachman Rosyid, Masadi (Universitas Ciputra, 2015)The Purpose of this research is to discover the existence of the impact of brand image and price towards customer’s purchasing intention on Herture’s products. The population used in this research is Herture’s visitor ...