Browsing Skripsi, Tesis dan Disertasi by Author "Ramaputra, Antonius Reza"
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THE EFFECT OF SOCIAL MEDIA MARKETING AND ONLINE TRAVEL AGENTS TOWARDS THE BOOKING INTENTION OF HOTEL IN SURABAYA
Ramaputra, Antonius Reza (Universitas Ciputra Surabaya, 2020-01-02)Hotel occupancy rate in Surabaya experienced a decline since 2017 with an average room occupancy rate of 54%. In order for a hotel to make a profit, the occupancy rate must be, at least, 60%. As a result of this declining ...