Browsing Manajemen by Author "Gunawan, Owen"

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THE EFFECT OF PRICE, SALES PROMOTION AND BRAND ON CUSTOMER BUYING DECISION OF PT MATAHARI DEPARTMENT STORE TBK TO BE IMPLEMENTED AT MAGNUM BACHELOR COMPANY

Gunawan, Owen (Universitas Ciputra Surabaya, 2020-05-10)

The writing of this research is motivated by the problems that occur in retail fashion business PT. Matahari Department Store Tbk. that experienced decline in its sales. The problem in this research is based on the factors ...