Browsing Manajemen by Author "Nata, Ali"
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EVALUATING SHOESMASTER VALUE PROPOSITION BASED ON HOW CUSTOMER PERCEIVED THE VALUE OF SHOESMASTER’S PRODUCTS
Nata, Ali (INTERNATIONAL BUSINESS MANAGEMENT. FACULTY OF ECONOMICS. UNIVERSITAS CIPUTRAUniversitas Ciputra Surabaya, 2014)AN EVALUATION ON SHOESMASTER'S VALUE PROPOSITION BASED ON CUSTOMER'S PERCEPTION OF THE PRODUCTS The purpose of this research is to explore the customer's perceived value of ShoesMaster's products. It also aims to ...