Browsing Manajemen by Author "PRASETYA, HERU"

Now showing items 1-1 of 1

    • FACTORS AFFECTING PURCHASING DECISION IN BRANDED EGGS 

      PRASETYA, HERU (Universitas Ciputra Surabaya, 2019)
      The egg is one of the staple foods and is considered as a commodity. As a commodity, it is hard for manufacturers to stand out among other manufactures. Branding eggs could help a manufacturer to stand out among other ...