Browsing Manajemen by Author "Pratama, Hendry"
Now showing items 1-1 of 1
-
THE EFFECT OF SOCIAL MEDIA ADVERTISING AND SALES PROMOTION ON PURCHASE INTENTION OF DIVING EQUIPMENT IN DIRGA SELAM
Pratama, Hendry (Universitas Ciputra Surabaya, 2020-06-19)The purpose of this research is to determine the effect of social media advertising and sales promotion on customer purchase intention for Dirga Selam. This research is using quantitative method. To collect the data, the ...