Browsing Manajemen by Author "Tanoni, Abigail"

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THE INFLUENCE OF PRICE, PERCEIVED QUALITY AND SOCIAL INFLUENCE TOWARD CUSTOMER PURCHASE INTENTION IN OFFICIAL STORE OF FURLA SURABAYA

Tanoni, Abigail (Universitas Ciputra Surabaya, 2019-11-20)

Luxury goods retail continues to grow at a good rate despite the economic crisis that happening these days. Luxury goods are used by society to define their status and identity. Furla is one luxury goods company which was ...