Browsing Manajemen by Author "Wangsa, Livia"
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ANALISIS PENGARUH HARGA, KERAGAMAN PRODUK, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PADA PEMBELIAN ES KRIM
Wangsa, Livia (Universitas Ciputra, 2015)Rapidly increasing competition in the ice cream business causes every company in the industry to race in determining the right strategy to win competition, especially strategy that focuses on customer satisfaction. ...