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THE INFLUENCE OF PRICE, PROMOTION, AND ONLINE CONSUMER REVIEWS ON CONSUMERS’ BUYING DECISION OF FASHION GOODS IN MAGNUM BACHELOR
(Universitas Ciputra Surabaya, 2020-06-30)
The writing of this research is encouraged by certain problems that occur in online-based business of Magnum Bachelor that has not reached the targeted sales over the years and lack of brand recognition. The study will ...