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THE INFLUENCE OF BRAND IMAGE, PERCEIVED PRODUCT QUALITY AND PERCEIVED PRODUCT VALUE TOWARDS CUSTOMER SATISFACTION OF ZEUS CUSTOMER
(Universitas Ciputra Surabaya, 2019)
Clothing industry in Indonesia has been grown rapidly ever since the year
2011 (Trevor, 2017). Zeus company used this opportunity to get into the industry.
Zeus aware that with the high competition within the industry, ...
FACTORS AFFECTING PURCHASING DECISION IN BRANDED EGGS
(Universitas Ciputra Surabaya, 2019)
The egg is one of the staple foods and is considered as a commodity. As a
commodity, it is hard for manufacturers to stand out among other manufactures.
Branding eggs could help a manufacturer to stand out among other ...
THE EFFECT OF DISCOUNT AND PROMOTION TOWARDS CUSTOMER PURCHASE INTENTION IN ONLINE SHOP
(Universitas Ciputra, 2019)
Current technological developments have progressed very rapidly. Even
Indonesia, which is a developing country, begins trying to keep up with
technological developments, especially in terms of communication and practical
uses ...
FACTORS INFLUENCING CUSTOMER ONLINE PURCHASING INTENTION FOR BEAUTY PRODUCT BY HAUS OF WAX
(Universitas Ciputra, 2019)
Haus of Wax is a startup business that was established in 2017. The
business runs in the beauty industry, especially in skin care products. The business
is selling home self-service waxing kit products which allows the ...
THE IMPACT OF EMOTIONAL INTELLIGENCE AND TRANSFORMATIONAL LEADERSHIP TOWARDS MSME SUCCESS
(Universitas Ciputra Surabaya, 2019)
Entrepreneurs act as core drivers of growth of a nation by being leaders and
innovators. Indonesia’s MSME make up 99% of all businesses in the country, and
the owners of these enterprises are entrepreneurs who acts as ...
THE INFLUENCE OF PRICE AND LIFESTYLE TOWARDS PURCHASE DECISION OF EVLOGO WATER PUMP
(Universitas Ciputra Surabaya, 2019)
Nowadays, many businesses run on the same industry and this situation
creates the emergence of brands, quality, prices, types of goods, functional levels
that are different on the same or similar item. Just as experienced ...
THE INFLUENCE OF PRICE, PERCEIVED QUALITY AND SOCIAL INFLUENCE TOWARD CUSTOMER PURCHASE INTENTION IN OFFICIAL STORE OF FURLA SURABAYA
(Universitas Ciputra Surabaya, 2019-11-20)
Luxury goods retail continues to grow at a good rate despite the economic crisis that happening these days. Luxury goods are used by society to define their status and identity. Furla is one luxury goods company which was ...
ANALYSIS OF CONSUMER PERCEPTION TOWARDS PRODUCT QUALITY OF ARA LEATHERWARE COMPANY
(Universitas Ciputra Surabaya, 2019-12-19)
This study is aimed to determine the analysis of consumer perceptions towards
product quality and price on ARA Leatherware Company's on customer purchasing
decisions based on the variables product quality, price, and ...
THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PERCEIVED ENJOYMENT TOWARDS INTENTION TO USE MY CARNIVLORA APPLICATION
(Universitas Ciputra Surabaya, 2019-12-12)
Based on the data from Badan Pusat Statistik (BPS) and Miftahudin
(2018), the contribution rate of the agricultural sector to the national GDP is very
high (55% holistically), but the agriculture sector is currently ...
THE INFLUENCE OF SELF-EFFICACY, RISK TAKING AND NEED FOR ACHIEVEMENT TOWARD THE ENTREPRENEURIAL INTENTIONS OF STUDENTS IN UNIVERSITAS CIPUTRA
(Universitas Ciputra Surabaya, 2019-12-16)
The background of this research is based on the global phenomenon of high youth unemployment that has been a global issue in the past few years. The governments of countries all around the world are trying to encourage ...