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THE EFFECT OF SOCIAL MEDIA MARKETING AND ONLINE TRAVEL AGENTS TOWARDS THE BOOKING INTENTION OF HOTEL IN SURABAYA
(Universitas Ciputra Surabaya, 2020-01-02)
Hotel occupancy rate in Surabaya experienced a decline since 2017 with an average room occupancy rate of 54%. In order for a hotel to make a profit, the occupancy rate must be, at least, 60%. As a result of this declining ...
THE INFLUENCE OF E-SERVICE QUALITY AND E-RECOVERY TOWARDS REPURCHASE INTENTION IN ONLINE STORES IN SURABAYA: THE MEDIATING ROLE OF CUSTOMER LOYALTY
(Universitas Ciputra Surabaya, 2020-06-01)
The aim of this study is to determine whether E-Service Quality and E- Recovery influences repurchase intention in online stores in Surabaya by using customer loyalty as a mediator. This research was conducted from January ...
THE EFFECTS OF WATCH VISUAL PACKAGING DESIGN, PACKAGING MATERIAL, AND PACKAGING INNOVATION TOWARDS CONSUMER BUYING DECISION IN CV. SATRIA KARYA UTAMA
(Universitas Ciputra Surabaya, 2020-06-17)
Creative Industry is a new era in the modern industry. In Indonesia, the amount of in creative industry contributors in GDP (Gross Domestic Product) keeps growing positively. Fashion industry is one of the biggest contributors ...
ANALYSIS OF THE INFLUENCE OF BRAND AWARENESS AND PERCEIVED QUALITY TOWARDS CUSTOMER PURCHASE INTENTION OF GEOX OFFICIAL STORE IN PAKUWON MALL SURABAYA
(Universitas Ciputra Surabaya, 2020-06-24)
Luxury fashion goods industry has several kinds of sectors such as apparel, beauty product, accessories and also shoes or footwear.
Geox is one of the luxury goods retail company with shoes product as the main product and ...
THE INFLUENCE OF PRICE, PROMOTION, AND ONLINE CONSUMER REVIEWS ON CONSUMERS’ BUYING DECISION OF FASHION GOODS IN MAGNUM BACHELOR
(Universitas Ciputra Surabaya, 2020-06-30)
The writing of this research is encouraged by certain problems that occur in online-based business of Magnum Bachelor that has not reached the targeted sales over the years and lack of brand recognition. The study will ...
THE INFLUENCE OF PRICING AND BRAND IMAGE TOWARDS CONSUMER PURCHASING DECISION OFBURGEROLOGY
(Universitas Ciputra Surabaya, 2020-06-11)
The e-commerce sector is believed to be a promising business sector in Indonesia. This phenomenon is due to the forecasted growth of e-commerce transactions in Indonesia that has reached 500% in the last five years On the ...
THE IMPACT OF INSTAGRAM PROMOTION CUSTOMERS’ PURCHASE INTENTION OF PT. TANGAN KANAN SOLUSINDO
(Universitas Ciputra Surabaya, 2020-06-30)
PT. Tangan Kanan Solusindo is a company involved in the cleaning and maintenance industry, such as houses, apartments, school houses, health clinics, office houses, and various forms of space. According to the management ...
THE INFLUENCE OF MARKET SHARE, CREDIBILITY, AND PRICING TOWARD THE BUYING DECISION OF MARKETING RESEARCH COMPANY
(Universitas Ciputra Surabaya, 2020-07-01)
The marketing research industry is a service-based industry which operates by systematically gathering the data from targeted customers, processing the data gathered and finally interpret the processed data for future ...
THE FACTORS AFFECTING DISTRIBUTORS PURCHASING DECISION FOR CHARCOAL COMMODITIES
(Universitas Ciputra Surabaya, 2020-06-22)
The background of this research is based on the author’s entrepreneurial business experience in Indosub Trading a commodity trading business. Indosub Trading was established in 2016 with the main products being distributed ...
THE EFFECT OF TRUST, SERVICE QUALITY, AND SATISFACTION TOWARD CUSTOMER LOYALTY OF FUTURES BROKERAGE COMPANIES
(Universitas Ciputra Surabaya, 2020-06-30)
The writing of this research is motivated by Futures Brokerage Companies’ competitiveness to gain more customers and maintain the relationship with the customers to have a high level of customer loyalty. The researcher has ...
