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Now showing items 11-20 of 107
THE EFFECT OF SOCIAL MEDIA ADVERTISING AND SALES PROMOTION ON PURCHASE INTENTION OF DIVING EQUIPMENT IN DIRGA SELAM
(Universitas Ciputra Surabaya, 2020-06-19)
The purpose of this research is to determine the effect of social media advertising and sales promotion on customer purchase intention for Dirga Selam. This research is using quantitative method. To collect the data, the ...
THE EFFECT OF ENTREPRENEURIAL LEARNING TOWARDS ENTRPRENEURIAL INTENTION OF INDONESIAN WOMEN WITH PLANNED BEHAVIOR APPROACH
(Universitas Ciputra Surabaya, 2020-05-18)
Entrepreneurship has been the center of a worldwide phenomenon as it has contributed significantly to economic growth and social growth. As it grows rapidly, the researcher is trying to acknowledge the interest of Indonesian ...
ANALYSIS OF FACTORS CONTRIBUTING IN WEDDING PLANNERS’ WILLINGNESS TO RECOMMEND W BALI – SEMINYAK AS WEDDING VENUE
(Universitas Ciputra Surabaya, 2020-06-16)
W Bali – Seminyak, a hotel property of W Hotels, is one of the luxurious 5-star hotel brands under the biggest hotel chain company, Marriott International. The number of weddings is still not reaching target although W ...
THE INFLUENCE OF BRAND IMAGE AND RESTAURANT ATTRIBUTES TOWARDS CUSTOMER SATISFACTION AT PEKKIO RESTAURANT
(Universitas Ciputra Surabaya, 2020-05-01)
In this globalization era, food service industry businesses such restaurant that provide the basic of human needs have been well developed. The development of food industry has given a huge contribution to the social and ...
THE EFFECT OF TRANSFORMATIONAL LEADERSHIP, JOB SATISFACTION, AND ORGANIZATIONAL COMMITMENT TOWARDS EMPLOYEE PERFORMANCE IN PT PAKUWON JATI TBK
(Universitas Ciputra Surabaya, 2020-06-24)
The background of this research is based on the author’s internship experience in the Human Resources Department of PT Pakuwon Jati Tbk. The author experienced 3 months of internship and identified that PT Pakuwon Jati ...
THE EFFECT OF PRICE, SALES PROMOTION AND BRAND ON CUSTOMER BUYING DECISION OF PT MATAHARI DEPARTMENT STORE TBK TO BE IMPLEMENTED AT MAGNUM BACHELOR COMPANY
(Universitas Ciputra Surabaya, 2020-05-10)
The writing of this research is motivated by the problems that occur in retail fashion business PT. Matahari Department Store Tbk. that experienced decline in its sales. The problem in this research is based on the factors ...
EVALUATION CPM – PERT IN REHABILITATION PROJECT OF MALANG CITY HOSPITAL
(Universitas Ciputra Surabaya, 2020-06-30)
From 2012 to 2017 the world of construction has increased dramatically in Indonesia, construction projects need to be done effectively and efficiently to avoid unnecessary addition in cost and time. This study aims to find ...
THE EFFECT OF BRAND AWARENESS, BRAND IMAGE, AND COMMUNICATION MEDIA TOWARDS THE BUYING DECISION USING OVO PAYMENT
(Universitas Ciputra Surabaya, 2020-06-11)
Internet users in Indonesia in 2019 have developed significantly. Research by Waresocial Hootsuite has shown that 56% of the population or the equivalent of 150 million people have used the digital internet for daily ...
THE COMBINATION OF ATTRIBUTES IN ESCAPE ROOM THAT CUSTOMER WOULD TAKE INTEREST INTO
(Universitas Ciputra Surabaya, 2020-06-18)
Ever since escape room business grew and became a global sensation, the researcher has been trying to find an opportunity in a new growing market to open an escape room business. The aim of this study is to find the best ...
THE EFFECT OF AFFECTIVE ORGANIZATIONAL COMMITMENT TOWARDS INNOVATION CAPABILITY AND ITS IMPACT TO JOB PERFORMANCE IN FAMILY BUSINESS
(Universitas Ciputra Surabaya, 2020-05-07)
PWC (PricewaterhouseCoopers) stated that family businesses growth in Indonesia has increased from 2016 to 2018 (PWC, 2018). According to the survey from PWC (2018), Family Business is in healthy condition with the growth ...