Browsing by Author "Baniaga, Jasmin May P."

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    • Win Back Offer and Service Benefit towards Switchback Intention in Indonesia Retail Business 

      Baniaga, Jasmin May P.; Utami, Christina Whidya (Tangkoyob – Vol.7 No.1, October 2013 – ISSN: 1908-9323 – Research & Development Center University of the Cordilleras Baguio City, 2013-10)
      In today's market, firms realize that a perfect customer retention is impossible to achieve regardless of related initiatives. Various relationships between elements of retail business and personnel such as social capital, ...