• Marital Satisfaction in Terms of Communication, Conflict Resolution, Sexual Intimacy, and Financial Relations among Working and Non-Working Wives 

  Renanita, Theda; Lukito Setiawan, Jenny (Makara Human Behavior Studies in Asia, 2018-07-27)

  Marriage can be an important part of human development. One of the signs of a successful marriage is marital satisfaction. Marital satisfaction must be felt by both the husband and wife. However, in the current era, the ...

• How Consumer Ethnocentrism Can Predict Consumer Preferences 

  Maison, Dominika; Ardi, Rahkman; Yulianto, Jony Eko; Rembulan, Cicilia Larasati (Polish Academy of Sciences, 2018-07-31)

  Consumer ethnocentrism is a concept defined as a consequent and conscious preference for local products over foreign, usually measured by using CETSCALE (Shimp & Sharma, 1987). Besides its popularity, this scale is criticized ...

• The Effect of Negative Valence on Memory and Perception: Negative Brand Names Experimental Study 

  Yulianto, Jony Eko; Rhenardo, Clara Alverina; Pauline, Jessica; Juan, Jeosephine (Taylor & Francis Group, 2018-01-01)

  While some studies suggest that a positive brand name may better predict consumers’ memory of the product, other studies agree the opposite. The aims of this study are to explore how people recognise a negative brand name, ...

• Dinamika Relasi Perkawinan Beda Etnis: Sebuah Studi Literatur 

  Yulianto, Jony Eko; Faturochman (Pustaka Pelajar, 2018-03-01)

• Intensi UKM dalam Adopsi Financial Technology di Jawa Timur 

  Setiobudi, Auditia; Wiradinata, Trianggoro (Universitas Bunda Mulia (UBM), 2018-09-21)

  Usaha Kecil dan Menengah (UKM) merupakan salah satu pilar dan kekuatan yang berkontribusi dalam perekonomian Indonesia. UKM di Indonesia mulai bertumbuh karena semakin berkembangnya teknologi. Salah satu faktor pendukungnya ...

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