Browsing by Author "Gunawan, Celine Miyuki"
Now showing items 1-2 of 2
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THE INFLUENCE OF SOCIAL INFLUENCE AND PEER INFLUENCE ON INTENTION TO PURCHASE IN E-COMMERCE
Gunawan, Celine Miyuki; Kenang, Irantha Hendrika; Rahmania, Laili (Universitas Ciputra Surabaya, 2023)The development of information technology increases the number of active users of mobile phones and several platforms in it, such as ecommerce. Social groups and peers influence determining consumer behavior to make ... -
Review of Management and Entrepreneurship
Sutrisno, Timotius F.C.W.; Wijaya, Gustin; Mustikarini, Carolina Novi; Rahman, Fajar Adzani; Indudewi, Yuanita Ratna; Teofilus; Arifin, Darma Fathurahman; Nuradhi, Laurensia Maureen; Gunawan, Celine Miyuki; Rahmania, Laili; Kenang, Irantha Hendrika; Setiowati, Maria Henny; Tambunan, Damelina Basauli; Sianto, Fifi Marcella; Thehumury, Christine Febrilia; Holiwono, Marchel Rocky; Putra, Sinar; Mantiri, Stephanie Maria; Sandroto, Christine Winstinindah; Kurniasari, Ardiana; Setiadi, Pompong (Faculty of Management and Business, University Ciputra Surabaya, 2023-04-27)
