Browsing by Author "Ilmi, Sayyidah Hafidhatul"

Now showing items 1-3 of 3

Dampak Digital Marketing terhadap Brand Image dan Brand Trust yang Mempengaruhi Keputusan Pembelian

Ilmi, Sayyidah Hafidhatul (Universitas Ciputra, 2022)

Faktor pembentuk keputusan pembelian merupakan hal yang penting dianalisa bagi perusahaan agar bisa sustain di tengah cepatnya perkembangan teknologi. Perkembangan teknologi yang sangat cepat diikuti dengan perkembangan ...
DOES DIGITAL MARKETING BASED ON BRAND IMAGE AND BRAND TRUST AFFECT PURCHASE DECISIONS IN THE FASHION INDUSTRY 4.0?

Ilmi, Sayyidah Hafidhatul; Eric Harianto; Mas’ud, Riduan; Azizurrohman, Muhammad (UNIVERSITAS BRAWIJAYA, 2023)

Factors forming purchasing decisions are important for companies to analyze to be sustainable in rapid technological developments. The rapid development of technology is followed by e-commerce in Indonesia, which results ...
The Impact Of Digital Marketing In The Fashion Industry 4.0

Harianto, Eric; Ilmi, Sayyidah Hafidhatul; Masud, Dr. Riduan M.Ag (DGIP, 2022)