Browsing by Author "Najmani, Andriani Ratna"

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The Analysis of Price and Promotion Influence Toward Purchasing Decision in Athalia Daily Spa and Slimming Banyuwangi Jawa Timur

Najmani, Andriani Ratna; Utami, Christina Whidya (The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)

Athalia had not analyzed the influence of price and promotion to purchase decision of Athalia’s services before. The purpose of this research was to analyze price and promotion’s affection simultaneously to purchasing ...